When you have no idea how to grow your business through marketing, Allan Dib presents a significant lesson and learning tool in his latest book The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd. While the title might suggest that you only need one page to make it […]
Read more...
Seth Godin is a storyteller, an edgy marketing guru pushing the idea that the main weapon of marketers now is no longer advertising, but storytelling. In this digital age, where attention is scarce, the best storytellers win. This is the basic concept taught in the book All Marketers are Liars He emphasizes, “Marketing is storytelling. […]
Read more...