All Marketers are Liars by Seth Godin: Book Review

Seth Godin is a storyteller, an edgy marketing guru pushing the idea that the main weapon of marketers now is no longer advertising, but storytelling. In this digital age, where attention is scarce, the best storytellers win. This is the basic concept taught in the book All Marketers are Liars He emphasizes, “Marketing is storytelling. […]

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