Michael Levine has written 19 books, five of which have become best-sellers, including Guerrilla P.R. and Broken Windows Broken Business.
Once every few years a book comes along with an insight so penetrating, so powerful – and so simply, demonstrably true -that it instantly changes the way we think and do business. Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition.
The value of charm has been made clear through opinion polls, scientific studies, and just plain old real life. It’s true in politics. It’s rare to hear Bill Clinton mentioned, for instance, without a comment following on his charm. And it’s certainly true in entertainment, a whole business based on the money-making potential of charm. This is true for the small businessperson as well. Charm draws customers, whether to a garage, a dry cleaner’s, or an investment bank. Charm gets noticed. When a customer contacts a firm for the first time, charm can seal the deal. But charm is only partly innate. Much of it is learned–from your parents, from your friends, and from people like the author, who have made a lifelong point of paying attention to charm. And you can learn how to make it work for you. How to succeed in business without really trying? Charming Your Way to the Top.