Guerrilla PR Blog

All Marketers are Liars by Seth Godin: Book Review

Seth Godin is a storyteller, an edgy marketing guru pushing the idea that the main weapon of marketers now is no longer advertising, but storytelling. In this digital age, where attention is scarce, the best storytellers win. This is the basic concept taught in the book All Marketers are Liars He emphasizes, “Marketing is storytelling. […]


These Brands Used April Fools’ Day to Go Viral with Hoax Marketing

April Fools’ Day is one of the best times of the year to make a marketing campaign go viral. Many brands have taken advantage of this day of practical jokes in order to get people’s attention. Often referred to as “hoax marketing,” it has been a way to market to the masses while spending a […]