Guerrilla P.R./Marketing – Guerrilla P.R.

Emotions Create a Perfect Guerrilla P.R. Opportunity

Guerrilla P.R. MasterDecember 1, 2016December 6, 2016

Every once in a while, a business comes along and does something so stupid that it is no wonder why they are attacked online. One of the most recent I remember is the case of Big Earl’s Bait House which refused to serve a customer because they “don’t serve fags.” But then, someone comes along […]

These Brands Used April Fools’ Day to Go Viral with Hoax Marketing

Guerrilla P.R. MasterNovember 22, 2016November 22, 2016

April Fools’ Day is one of the best times of the year to make a marketing campaign go viral. Many brands have taken advantage of this day of practical jokes in order to get people’s attention. Often referred to as “hoax marketing,” it has been a way to market to the masses while spending a […]