When you have no idea how to grow your business through marketing, Allan Dib presents a significant lesson and learning tool in his latest book The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd. While the title might suggest that you only need one page to make it […]
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Seth Godin is a storyteller, an edgy marketing guru pushing the idea that the main weapon of marketers now is no longer advertising, but storytelling. In this digital age, where attention is scarce, the best storytellers win. This is the basic concept taught in the book All Marketers are Liars He emphasizes, “Marketing is storytelling. […]
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Every once in a while, a business comes along and does something so stupid that it is no wonder why they are attacked online. One of the most recent I remember is the case of Big Earl’s Bait House which refused to serve a customer because they “don’t serve fags.” But then, someone comes along […]
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April Fools’ Day is one of the best times of the year to make a marketing campaign go viral. Many brands have taken advantage of this day of practical jokes in order to get people’s attention. Often referred to as “hoax marketing,” it has been a way to market to the masses while spending a […]
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